Advertising campaign launched to highlight cryptocurrency investment risk

A view of Edinburgh.
Advertising campaign launched to highlight cryptocurrency investment risk
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

UK-based money app Ziglu, which offers people access to a range of cryptocurrencies such as Bitcoin and Ethereum, has launched a new advertising  campaign in Edinburgh with the slogan ‘Scotland, Your Capital is at Risk’.  

It will appear in more than 200 outdoor locations and will run until September 5, 2021. As more people start to invest in cryptocurrencies for the first time and the sector becomes more mainstream, Ziglu has launched its campaign to highlight how to manage the risks by investing safely, little and often, for example.

Other companies promoting cryptocurrencies have been fined or had advertising banned for only focusing on the benefits of cryptocurrencies and ignoring the risks.

Ziglu, which offers current account services, and enables customers to buy and sell a range of cryptocurrencies, chose Edinburgh to launch its campaign as it is the capital of Scotland, with a growing number of Scots buying cryptocurrencies.

Ziglu research, conducted in January this year, revealed that 7% of people interviewed in Scotland said that they had bought cryptocurrencies. By April, when Bitcoin and other cryptocurrencies had seen a dramatic rise in value, its research suggested this had increased to 12%, and 15% of Scots interviewed said they thought it was likely they would buy cryptocurrencies in the year ahead.

Mark Hipperson, founder and CEO of Ziglu said: “Our app has been specifically designed to help investors that are new to crypto understand the risks and rewards in investing. For example, we enable investing small sums of money – starting from £1 – so that our customers can test the market first before deciding whether crypto is right for them. We believe crypto is a long-term play, and everyone should have the opportunity to invest in it for the future – but also to be able to do so wisely.

“We chose to launch our latest campaign in Edinburgh because being a capital city, we felt the audience here would recognise the underlying message, but also because it has a long history as a financial centre and is a leading fintech hub.”

Following the recent price correction in Bitcoin and other cryptocurrencies, and their subsequent recovery, Ziglu says now is a good time for investors to reassess their holdings and plan for the long-term by focusing on regular monthly investment in the market.

During the recent crypto price slump around two-thirds (65%) of Ziglu customers were buying cryptocurrency, taking advantage of the price fall, while 35% were selling.​

Ziglu offers clients access to Bitcoin, Bitcoin Cash, Cardano, Chainlink, Dogecoin, Ether, Litecoin, Polkadot, Solano and Tezos.

Want to learn more from executives at the heart of this space? The Blockchain IoT Solutions Congress, on November 2, 2021, will explore the convergence of these two technologies and the use cases and industries that will benefit.

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