Podcast platform Fountain has partnered with app monetisation company ZEBEDEE to bring Bitcoin micropayments to podcast listeners.
The partnership will give both podcast creators and listeners the ability to earn Bitcoin based on the amount of time spent with content.
ZEBEDEE says that listeners will support creators by paying for content by the minute as they listen to it. Listeners themselves will also earn money for their first hour of daily podcast listening and for watching promoted content.
Using crypto to micro-monetise content has been a popular trend across a variety of industries. Play-to-earn gaming with crypto integration is a sector that has seen hundreds of millions invested into it in recent years.
Oscar Merry, founder and CEO of Fountain, believes the ability to listen to a podcast – or Listen-to-Earn – and be paid for doing so will be the future of content creation.
“A few years from now, we’ll look back at paid subscriptions for content platforms that aren’t related to how much we actually use those platforms and laugh at how basic and inefficient it was,” he said.
Users will apparently not need to understand anything about cryptocurrency to take full advantage of the rewards thanks to debit and credit card integrations.
By using the Bitcoin Lightning Network, Fountain hopes to keep payments instant and with low fees attached.
In Merry’s view, any time spent watching ads or consuming content increases the value of a platform. He thinks consumers should get access to a share of the profits.
Ben Cousens, chief strategy officer at ZEBEDEE, added: “With this partnership, we’re supporting a brand new type of business model and economic activity, not just for the payments space, but in general.”
“When money moves as seamlessly as information, or in this case, audio, it just opens up a world of possibilities.”
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