Warner Music Singapore ushers in new era of digital content through Web3 gaming world

Warner Music Singapore ushers in new era of digital content through Web3 gaming world Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.


Warner Music Singapore and Affyn, a Singapore-based Web3 company, have partnered to create new opportunities for artists and audiences in the gaming industry.

The deal aims to motivate and inspire creators to explore the endless possibilities of the Web3 gaming world, and provide everyone with unique experiences that have never been seen before.

As part of the partnership, Warner Music Singapore will produce a customized song featuring bilingual artist J.M3 (pronounced Jamie) for Affyn’s new game. In addition, she will also be performing as a main character via an avatar in the game’s trailer, creating an immersive audio-visual experience for fans.

Commenting on the alliance, Lucaz Lee, CEO of Affyn said: “This collaboration with Warner Music Singapore represents a new era of digital content consumption, leveraging Web3 technology to support musicians, artists, creators, and collaborators in delivering an even more immersive and interactive experience to our audiences. We look forward to the exciting possibilities that this partnership will bring to our platform and to the wider entertainment industry.”

Gerald Ang, MD of Warner Music Singapore added: “We are delighted to collaborate with Affyn to explore innovative and creative approaches to promote Warner Music Singapore’s artists by taking audience engagement to unprecedented levels. By tapping into new avenues and fans, we can broaden our reach in ground-breaking ways. We look forward to continuing our close partnership with Affyn and identifying more exciting opportunities for collaboration.”

Affyn will be revealing more details about its new game set to launch this year at their keynote event, Evolution, on May 10.  Separately, J.M3, with her recent releases such as ‘Castle’, ‘Don’t lmk’, and ‘Hot Sauce’, will also be dropping her hotly anticipated debut EP titled 180:Athena on all major DSPs on May 19.

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