Benno Schmitzer, KURZ Digital: The NFT revolution and future of Web3

Benno Schmitzer, KURZ Digital: The NFT revolution and future of Web3 Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Can you tell us a little bit about Kurz Digital and what the company does?

KURZ Digital Solutions is the digital incubator of the KURZ Group which is a leading global expert in thin-film technology with more than 5,500 employees and numerous international locations. Its customers include the world’s biggest brands and companies – from the automotive industry to consumer electronics, health & beauty, and product and anti-counterfeit protection.

The tasks of KURZ Digital Solutions are to design and implement projects for the digital transformation of processes and the product portfolio. With its full-service packages, it is a competent and experienced partner for technological change and product development.

We also have built up a versatile crypto team to develop innovative projects using Web3, blockchain and NFT technologies. One of our showcases at the TechExpo – a Web3 reward membership program – shows the unique and innovate combination of the digital Web3 world and a highly secured physical card.

How can NFTs revolutionise loyalty and reward programs?

We have already developed applications for exactly this use case. If you want to experience the innovative functionalities of these Web3 applications, you are welcome to visit us at our booth at the Blockchain Expo.

What advice would you give to any companies that are thinking about utlising NFTs but aren’t sure how to get started and make it a success?

Of course, a sensible use of Web3 technology always depends on the individual starting situation of a company or business model and the respective added value that the company wants to offer its customers or achieve within the company. However, it does not hurt any company to take a close look at the technical differentiating features of Web3 compared to Web 2.0 or to have them explained, and to think through potential use cases for its own business model and try them out in a prototype.

What do you think the future holds for Web3, blockchain and NFT technologies?

At KURZ Digital, we are convinced that Web3 technology will very soon make the leap from the experimental phase and the ideas of a “metaverse” to practical application examples for the mainstream. The advantages and differentiation potential of this technology compared to platform-based Web 2.0 solutions still need to be better communicated to the market. As soon as the first practice-oriented Web 3 applications will be successful in the market, the technology will be able to expand rapidly.

Benno Schmitzer will be giving a talk titled ‘The New Loyal – Are Enterprise NFTs the Way Forward?’ at Blockchain Expo Europe on September 23 in Amsterdam. Get the full details here: https://blockchain-expo.com/europe/track/day-1-paid-web3-for-enterprise/

Dr. Benno Schmitzer has headed KURZ Digital Solutions as the digital incubator of the KURZ Group since its foundation until today. The KURZ Group is a leading global expert in thin-film technology with more than 5,500 employees and numerous international locations. Its customers include the world’s biggest brands and companies – from the automotive industry to consumer electronics, health & beauty, and product and anti-counterfeit protection.

The tasks of KURZ Digital Solutions are to design and implement projects for the digital transformation of processes and the product portfolio. With its full-service packages, it is a competent and experienced partner for technological change and product development. And also for Web 3, blockchain and NFT technologies. In addition to his work at KURZ Digital Solutions, Dr. Schmitzer is a member of advisory boards of crypto start-ups, merger & acquisition companies and shareholder of Web3 companies.ke a close look at the technical differentiating features of Web3 compared to Web 2.0 or to have them explained, and to think through potential use cases for its own business model and try them out in a prototype.

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