Web 3.0, the metaverse and NFTs are capturing UK consumer interest
Toluna, a global insights technology and panel provider, today revealed key UK insights from its worldwide consumer study, 'A new age of the internet: Web3, the metaverse, and NFTs'.
With blockchain technology ushering in a new digital era in the form of Web 3.0, the research study explores consumer perceptions of emerging Web 3.0 concepts – such as non-fungible tokens (NFTs) and the metaverse. Toluna’s research aims to decipher how consumers view and interact with these...