Square rebrands as Block following Dorsey leaving Twitter
Square, Jack Dorsey’s digital payments company, is renaming itself as Block in a move towards broadening its cryptocurrency and blockchain offering.
Effective as of December 10, the name change marks a recategorisation of the apps under Square’s portfolio.
Block will incorporate Square, which remains the same credit card reader business, as well as payment platform Cash App and Jay-Z’s music streaming service Tidal.
“We built the Square brand for our...