FCA introduces new rules for marketing cryptoassets

Cryptocurrency coins.

Those marketing cryptoassets to UK consumers will need to introduce a cooling-off period for first time investors from October 8, 2023, under new advertising rules announced by the FCA.

As part of a package of measures designed to ensure those who buy crypto understand the risk, ‘refer a friend’ bonuses will also be banned. 

The new rules mean crypto firms must ensure that people have the appropriate knowledge and experience to invest in crypto. Those promoting...